GASA Launches New ‘Bait-and-Switch’ Greek-Life Product

GASA Launches New ‘Bait-and-Switch’ Greek-Life Product

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CLEVELAND, OH – December 28, 2015 – The Greek All-Star™ Awards™ today announced its launch of the 2016 Greek-Life Calendar Contest.  The contest allows eligible Greek-letter organization members to enter formal photos of both themselves individually and of them with a group of their fellow Greek-letter organization members for possible selection as Calendar Models for the Official 2016 National Greek Awards™ Greek-Life Calendar.

The launch of this Greek-Life Calendar Contest today serves several purposes, one of the primary ones being to help shed a more positive light on Greek-letter organization members and the Greek-Life community as a whole,” said Tim Carthon, GASA Executive Director and a member of two Greek-letter organizations, “With the negative hits Greek-Life has taken in recent years, we’re attempting to find new ways to be a sea of positivity to that pool of negativity.  On the surface, this calendar just looks like a great product.  However, underneath the surface, it’s programming positive images into the minds of individuals who don’t yet fully understand the importance of Greek-Life and what it positively does for communities worldwide.

This isn’t the first time Carthon and his company have attempted to positively change a community and the perception many have of it.  In September, he hosted his first SBI Workshop™; a business infrastructure workshop specifically designed to help aspiring inner-city entrepreneurs by guiding them from the concept to development stage of their startup business, right within the workshop.  He negotiated a title sponsorship from Fiverr® International; an online marketplace that offers creative and professional services starting at $5, and is currently in talks with them to potentially expand his exclusive startup business infrastructure workshop through a long-term sponsorship contract.

GASA 2016 Greek-Life Calendar Contest entries can be submitted online through the official #GreekLifeCalendarContest page ( or to the official email address (  You can see detailed photo submission instructions and contest rules now at

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About the Greek All-Star™ Awards™

The National Greek All-Star™ Awards™ is the national standard for the highest levels of individual academic excellence, community service involvement, team performance, and career achievement within the Greek Fraternity and Sorority world.  Handpicked by the members of the Hall of Greeks™ Awards Academy™ and members of the Greek fraternity and sorority world abroad, this All-Star-studded red-carpet awards event showcases yearly “The All-Stars of Greek Fraternities and Sororities™.”  READ MORE…

The Greek All-Star™ Awards™, also known as the National Greek Awards™ and the National Greek Fraternity and Sorority Awards®, is a privately held subsidiary of Carthon Choreography™ headquartered in Ohio.


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